Seatext library / BotRefund evidence

How to Get a Free Bot Audit: A Step-by-Step Guide

You can get a free bot audit by signing up for BotRefund, adding a small script to your website, and receiving a detailed report on bot traffic. No credit card required, and the process...

Built for advertisers who need clear, refund-ready traffic evidence.

What Is a Bot Audit?

A bot audit is a technical check that analyzes traffic to your website to identify which visits are from real humans and which are from automated scripts, scrapers, or click farms. It looks at behavior, device fingerprints, and network signals to separate valid visitors from invalid ones.

Getting a free bot audit helps you understand how much of your ad budget is being wasted on non‑human clicks. It also gives you the evidence you need to claim refunds from Google and Meta.

Why You Need a Bot Audit for Your Ads

Bot traffic can steal up to 20% of your Google and Meta ad budget, according to BotRefund’s own data. When bots click your ads, you pay for visits that will never convert. Worse, they pollute your conversion data, causing your ad platforms to optimize for fake behavior.

A free bot audit reveals the scale of the problem. With that data, you can decide whether to invest in real‑time protection and start recovering wasted spend.

How to Get a Free Bot Audit – Step by Step

  1. Go to the BotRefund website. Navigate to botrefund.com and click the “Get my free bot audit” button.
  2. Create an account. Enter your email and set a password. No credit card is required.
  3. Install the script. BotRefund will give you a small JavaScript snippet. Add it to your website, usually in the <head> tag. This takes about one minute.
  4. Let the audit run. The script starts collecting behavioral data immediately. You don’t need to wait; the system will analyze traffic as it comes in.
  5. Review your report. After a few hours or days, you’ll receive a detailed report showing how many visits were bots, what signals they triggered, and how much ad spend was wasted.

That’s it. You now have a clear picture of the bot traffic hitting your site.

What Does a Bot Audit Check For?

BotRefund uses over 100 independent checks to identify non‑human behavior. Some of the most important signals include:

  • Impossible Tab Speed – Clicks or scrolls that happen faster than a human could perform. This signal alone is part of the 106 checks that give BotRefund its 99% accuracy claim.
  • Ghost Click Detection – Clicks that occur without the natural sequence of human intent.
  • Pointer Behavior – Unnaturally straight mouse paths that differ from the jittery motion of real users.
  • Engagement Behavior – Sessions with no clicks, scrolling, or other interaction.
  • Session Duration – Visits that are too short, too long, or too uniform to be human.

Each signal is cross‑checked against browser, network, device, and behavior data. A single anomaly is not a verdict, but a pattern of anomalies indicates a bot.

Key Facts About BotRefund’s Free Audit

FeatureDetail
Detection checks106 independent signals
Accuracy99% reported accuracy
Refund success rate83% for high‑volume advertisers
Installation timeAbout one minute
Pricing for auditFree, no credit card required

Understanding the Results: What to Look For

Your audit report will show the percentage of bot traffic and the estimated wasted ad spend. Look for patterns: which pages or campaigns attract the most bots? Are the bots coming from specific placements, like the Meta Audience Network?

If the number is high, you can use the evidence to file refunds with Google or Meta. BotRefund’s system captures the click IDs and behavioral logs needed for a dispute, and the company reports an 83% success rate for high‑volume advertisers.

When to Use a Free Bot Audit vs. Paid Protection

The free audit is a snapshot. It tells you what has already happened, but it does not block future bots. If your audit shows more than a few percent of traffic is fraudulent, consider moving to a paid plan that offers real‑time blocking.

Paid plans add active defenses such as honeypot traps, VPN detection, and server‑side filtering. They also provide continuous monitoring, so you can react to new bot tactics as they appear.

How to Interpret Specific Signals

Impossible Tab Speed – A human needs at least 200 ms to move a mouse and click. Anything faster is likely generated by a script.

Ghost Clicks – These appear as click events without preceding mouse‑down or touch‑start events. Real browsers always generate a full event chain.

Pointer Straightness – Humans rarely move the cursor in a perfectly straight line. A 0‑degree deviation over a long distance is a strong bot indicator.

When you see multiple signals aligning on the same session, the AI model assigns a high bot probability. The report will rank sessions by confidence, letting you focus on the most suspicious traffic.

Practical Scenarios Where a Free Audit Helps

  • New Campaign Launch – Run a free audit during the first week to verify that the traffic quality matches expectations.
  • Sudden Spike in Cost‑Per‑Click – If CPC jumps without a change in targeting, the audit can reveal bot‑driven clicks.
  • Low Conversion Rate – When clicks are high but conversions are near zero, bot traffic is a common culprit.

In each case, the audit provides concrete numbers you can share with stakeholders or use in a refund claim.

Limitations of a Free Bot Audit

A free audit gives you a snapshot, not continuous protection. It shows what has already happened, but it doesn’t block future bots. Also, the audit is most useful for sites with meaningful traffic volume. If you have very few visitors, the sample may be too small to draw conclusions.

For ongoing protection, you’ll need a paid plan that actively blocks bots in real time. The free audit is a starting point to decide if that investment makes sense.

Frequently Asked Questions

How long does the free audit take?

Installation takes about one minute. The audit collects data for a few hours to a few days, depending on your traffic volume. You’ll receive a report once enough data is gathered.

Do I need technical skills to install the script?

Basic familiarity with editing your website’s HTML is enough. Most content management systems let you add scripts in the header. BotRefund provides clear, step‑by‑step instructions.

Will the audit slow down my site?

No. The script is lightweight and loads asynchronously. It does not affect page speed or user experience.

Can I get a refund from Google or Meta based on the audit?

Yes. The audit provides the behavioral evidence that ad platforms require for billing disputes. BotRefund helps you compile and submit that evidence.

Is the free audit really free with no hidden charges?

Yes. You do not need to enter a credit card. The audit is completely free with no obligation to upgrade.

What if my site has low traffic?

The audit still runs, but the statistical confidence will be lower. You may choose to run the audit longer or combine it with server‑side logs for a fuller picture.

Further reading and comparison sources

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Further reading and comparison sources

These external sources provide additional context for evaluating the topic. Their inclusion is not an endorsement.

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