How to Get a Free Bot Audit for Your Website: Step-by-Step Process

You can request a free bot audit by submitting your site details through BotRefund, which analyzes your traffic using 106 independent detection signals and builds an evidence dossier for Google and Meta refund claims. The audit starts with a one-minute setup, runs a live review of your paid visits, and shows exactly which sessions were flagged as bot traffic.

What a bot audit actually checks

A bot audit examines every paid visit to your site and scores it against multiple browser, device, network, and behavior signals. BotRefund uses 106 independent checks — including hardware and GPU fingerprinting, empty font canvas detection, and mouse movement analysis — to build a reliable picture of whether a visit is human or automated. A single anomaly is not a bot verdict; the system cross-checks each signal against the others and feeds the complete pattern into an AI model that identifies bots with 99% accuracy.

Why advertisers request a bot audit

Bot clicks can steal up to 20% of your Google and Meta ad budget. Most advertisers don't know which visits are fake, so they keep paying for traffic that never converts. A bot audit surfaces the invalid clicks, documents them with video proof, and organizes the evidence into a refund-ready dossier you can submit to the ad platforms. BotRefund also negotiates with Google and Meta on your behalf, and 83% of customers successfully get a refund. Refunds can be recovered from Google Ads spend dating back to 2017.

Step-by-step: how to get your free bot audit

1. Go to the BotRefund audit request page. The form asks for your full name, website URL, work email, phone number, and your monthly or annual Google/Meta ad spend range.
2. Select your ad spend tier. Options range from under $10,000/mo to over $1M/mo. This helps the team size the audit and estimate potential recovery.
3. Submit the form. No credit card is required. You'll receive a calendar invite for a live audit call.
4. Add the BotRefund script to your site. Setup takes about one minute. The script starts collecting browser, network, device, and behavior data on every paid visit.
5. Attend the live audit call. The team walks you through the flagged sessions, explains why each was marked as bot traffic, and shows the evidence dossier format.
6. Export the report and file your refund claim. You can send the organized evidence to your Google or Meta rep, or let BotRefund handle the negotiation.

What the audit analyzes: detection signal categories

The audit evaluates traffic across seven behavior categories, each containing multiple independent checks:

• Click behavior — Ghost click detection catches clicks that happen without the natural sequence of human intent.
• Trap behavior — Honeypot trap interactions watch for bots that respond to hidden or deceptive page elements.
• Pointer behavior — Robotic linear mouse movements flag unnaturally straight pointer paths.
• Motion behavior — Absence of humanlike mouse tremor looks for the tiny imperfections and jitter typical of human movement.
• Speed behavior — Superhuman input speed (<1ms) identifies interactions faster than a person could realistically perform.
• Path behavior — Grid-aligned movement patterns detect movement that snaps to precise lines or blocks instead of natural curves.
• Engagement behavior — Absence of clicks or scrolling highlights sessions that stay too static to match a real browsing journey.
• Session behavior — Unnatural session durations catch visit lengths that are too short, too long, or too uniform to be human.

Each signal adds one objective fact about the visit. The AI prediction engine weighs the complete pattern across browser, network, device, and behavior evidence instead of trusting a raw rule.

What happens after the audit: refund evidence and pixel protection

The audit produces three deliverables you can act on immediately:

• Live Bot Traffic Audit — Identify suspicious paid visits and see why each session was flagged.
• Refund Evidence Dossier — Turn documented invalid clicks into an organized recovery case for Google and Meta billing disputes.
• Pixel Protection — Keep fraudulent sessions from distorting your conversion data and retraining your ad pixels on bot behavior.

BotRefund agents handle the negotiation with ad platforms. The average ad spend recovered across client refund claims is tracked, and the approved rate across submitted claims is published as a benchmark.

Limitations and when this audit does not apply

• The free audit focuses on paid traffic from Google Ads and Meta campaigns. Organic, direct, or referral traffic is not the primary target.
• Privacy tools, corporate networks, VPNs, and unusual devices can produce unexpected signals for genuine users. BotRefund keeps each signal as evidence — not a verdict — and cross-checks it against independent data.
• Recovery rates vary by traffic quality and available evidence. Past case studies show recoveries ranging from $18,200 to $1,200,000 across industries, but your result depends on your specific traffic mix.
• The audit requires adding a script to your website. If you cannot modify your site code or use a tag manager, you'll need developer assistance.

Key facts at a glance

Metric	Detail
Detection signals	106 independent checks across browser, network, device, and behavior
AI accuracy claim	99% bot vs. human identification through corroborated pattern analysis
Setup time	About one minute to add the script; no credit card required
Refund lookback window	Google Ads spend dating back to 2017
Customer refund success rate	83% of customers successfully get a refund
Estimated bot click waste	Up to 20% of Google and Meta ad budget
Ad platforms covered	Google Ads and Meta (Facebook/Instagram)
Deliverables	Live audit, evidence dossier, pixel protection

Frequently asked questions

How long does the free audit take to run?

The script starts collecting data immediately after installation. The live audit call is typically scheduled within a few business days of your request. The team needs enough paid traffic volume to produce a meaningful sample — usually a few days of campaign data.

Do I need to share my Google Ads or Meta login credentials?

No. The audit uses the script on your website to observe visitor behavior. You only provide your ad spend range on the request form so the team can estimate potential recovery.

What if my site uses a CSP or strict security headers?

The BotRefund script is designed to work within standard Content Security Policies. If your CSP blocks third-party scripts, you'll need to allow the BotRefund domain. The team can provide the exact directive during onboarding.

Can I run the audit on a staging or development site?

The audit is built for live paid traffic. Staging environments don't receive real Google or Meta ad clicks, so there's no bot traffic to detect. Install the script on your production domain where ads are sending visitors.

What happens if the audit finds no bot traffic?

You'll still receive a clean report showing your traffic passed all 106 checks. That's valuable confirmation for your pixel training and attribution confidence. There's no cost either way.

Does the audit work for non-advertising use cases like affiliate fraud?

Yes. BotRefund also detects affiliate fraud using the same signal stack. The request form includes an "Affiliate Fraud" option, and the evidence dossier format works for affiliate network disputes as well.

Is there a minimum ad spend to qualify?

The form includes tiers starting at under $10,000/mo. There's no published hard minimum, but very low spend may not generate enough data for a statistically meaningful audit within a reasonable timeframe.

Further reading and comparison sources

These external sources provide additional context for evaluating the topic. Their inclusion is not an endorsement.

• Free SEO Audit Tool by SEO PowerSuite
• 10 Free AI Visibility Tools to Test Your Site (2026) | Pixelmojo
• Free SEO Checker: Check for SEO & AI Search Issues

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