How Much Does BotRefund's Bot Protection Cost? 2026 Pricing Breakdown

BotRefund does not publish a single flat rate for its bot protection service. Instead, pricing is tiered based on your monthly ad spend, with plans designed to match the scale of your Google and Meta ad campaigns and the level of bot detection and refund recovery support you need.

All plans include access to BotRefund's core 106-point bot detection system, which uses cross-checked browser, network, device, and behavioral signals to identify invalid traffic with 99% accuracy. You can start with a free, no-obligation bot audit to get a custom quote tailored to your site's traffic and ad spend.

What Drives BotRefund's Bot Protection Costs

The biggest factor in BotRefund's pricing is your monthly Google and Meta ad spend. All standard tiers are tied directly to your ad budget range, as higher spend typically correlates with higher volumes of invalid bot clicks that need to be detected and disputed.

Secondary cost factors include the level of support you need and whether you require custom enterprise features. For businesses with very high ad spend or unique compliance requirements, BotRefund offers a dedicated enterprise tier with tailored support and service level agreements.

Unlike some bot protection tools that charge per bot detected or per API call, BotRefund's tiered model is designed to align with the ad spend recovery value you receive, rather than penalizing you for high bot traffic volumes.

BotRefund's Tiered Pricing Structure

BotRefund organizes its plans around monthly ad spend brackets, so you only pay for the level of service that matches your campaign budget. As of 2026, the standard tiers are:

• Under $10,000/month ad spend: Entry-level tier for small businesses and new advertisers running low-budget campaigns.
• $10,000 – $50,000/month ad spend: Mid-tier for growing brands with regular Google and Meta ad activity.
• $50,000 – $250,000/month ad spend: Tier for established businesses with significant ad spend and measurable bot click losses.
• $250,000 – $1 million/month ad spend: High-volume tier for large advertisers with consistent high campaign budgets.
• $1 million – $5 million/month ad spend: Enterprise-adjacent tier for very large brands with complex ad operations.
• Over $5 million/month ad spend: Top standard tier for major advertisers with massive global campaign footprints.
• Enterprise custom tier: For businesses with over $1 million in monthly ad spend that need custom service level agreements, dedicated support, and tailored integration options.

All tiers include access to BotRefund's core detection system, but higher tiers may include priority support, faster refund processing, and advanced reporting features. Exact feature differences between tiers are shared during your custom quote process.

What's Included in Every BotRefund Plan

Regardless of your ad spend tier, every BotRefund plan includes the same core bot detection and refund recovery capabilities:

• 106-point bot detection system: BotRefund uses 106 independent checks across browser, network, device, and behavioral signals to identify invalid traffic, rather than relying on a single rule or signal.
• 99% accuracy rate: The system cross-checks all signals against its AI prediction model to avoid false positives for real users, even those using privacy tools or unusual devices.
• Free bot audit: All prospective users can request a no-cost audit of their site to measure current bot traffic levels and eligible ad spend for recovery.
• Ad spend recovery support: BotRefund provides video proof of each invalid bot click and negotiates with Google and Meta on your behalf to recover wasted ad spend, with eligibility dating back to 2017.
• 1-minute setup: You can add BotRefund to your website in about 60 seconds, with no credit card required to start your free audit.

Higher-tier plans may add features like priority refund processing, dedicated account management, custom reporting, and API access for integration with your existing ad ops tools.

How to Get an Exact BotRefund Pricing Quote

Because BotRefund does not publish fixed public pricing, you will need to request a custom quote to get an exact cost for your use case. The process takes just a few steps:

1. Request a free bot audit: Visit the BotRefund homepage and sign up for a free, no-obligation audit of your site. No credit card is required to start.
2. Complete a short onboarding call: A BotRefund team member will walk you through the audit results, show you how much ad spend you may be eligible to recover, and discuss your ad campaign needs.
3. Receive a custom quote: Based on your monthly ad spend and required features, the team will send you a tailored pricing proposal for your tier.
4. Start your free protection trial: Once you sign up, you can add BotRefund to your site in about one minute and start detecting invalid traffic immediately.

For enterprise customers with over $1 million in monthly ad spend, you can also contact the enterprise sales team directly to discuss custom service terms and pricing.

Key Facts About BotRefund Bot Protection

BotRefund is a bot detection and ad spend recovery service designed for advertisers running Google and Meta campaigns. It identifies invalid bot clicks that waste ad budget and provides evidence to support refund claims with ad platforms.

Limitations of BotRefund's Pricing and Service

There are a few key limitations to keep in mind when evaluating BotRefund's cost and service:

• No public fixed pricing: BotRefund does not list exact monthly prices for its tiers online. You will need to complete a free audit and speak with the sales team to get a custom quote for your business.
• No guaranteed refund amount: While BotRefund provides evidence and negotiates with ad platforms on your behalf, refund approval is ultimately determined by Google and Meta. The service does not guarantee a specific recovery amount.
• Single anomalies are not bot verdicts: BotRefund's system is designed to avoid false positives. A single odd browsing signal (such as a privacy tool blocking a browser API) will not automatically flag a user as a bot; the system cross-checks multiple signals before classifying traffic as invalid.
• Service is focused on ad click fraud: BotRefund's core offering is designed to detect invalid clicks on Google and Meta ads and recover wasted ad spend. It is not a general-purpose bot management tool for blocking all bot traffic to your site (such as scrapers or credential-stuffing bots).

Frequently Asked Questions About BotRefund Pricing

Is there a free tier of BotRefund's bot protection?

BotRefund does not have a permanent free tier for its paid protection plans, but it offers a free, no-obligation bot audit for all prospective users. The audit measures your current bot traffic levels and eligible ad spend for recovery, with no credit card required to sign up.

Does BotRefund charge per bot detected?

No. BotRefund uses a tiered pricing model based on your monthly ad spend, not a per-bot or per-detection fee. This means you do not pay more if your site experiences higher volumes of bot traffic.

What is the cheapest BotRefund plan?

The lowest tier is for businesses with under $10,000 in monthly Google and Meta ad spend. Exact pricing for this tier is only available via a custom quote after your free bot audit.

Do I have to pay for the bot audit?

No, the initial bot audit is completely free. There is no obligation to purchase a plan after receiving your audit results.

What if BotRefund doesn't help me recover ad spend?

BotRefund provides video proof of invalid bot clicks and handles negotiations with Google and Meta on your behalf, but refund approval is ultimately controlled by the ad platforms. The service does not guarantee a specific recovery amount, as this depends on the ad platform's review of your claim.

What payment terms does BotRefund offer?

Payment terms are shared during your custom quote process. For standard tiers, most customers pay monthly or annually, with discounts often available for annual commitments. Enterprise customers can negotiate custom payment terms as part of their service agreement.