How to Use BotRefund for Agencies: Step-by-Step Guide to Recover Invalid Ad Spend

What BotRefund for Agencies Does

BotRefund for agencies is a tool designed to help marketing agencies identify invalid bot traffic on their clients’ Google and Meta ad campaigns, generate refund-ready evidence reports accepted by both platforms, and recover wasted ad spend. The process starts with a free audit to confirm bot activity, followed by implementing tracking on client websites, collecting session-level evidence, and submitting supported refund claims, with BotRefund’s team assisting with negotiation for an 83% client success rate.

Agencies use BotRefund to solve a common client pain point: high lead volume that doesn’t convert, often caused by bot traffic that poisons conversion data and wastes ad budget. Unlike generic fraud filters that only catch basic bots at the network level, BotRefund uses client-side behavioral signals to identify advanced bots that emulate real user behavior, which are the ones most likely to slip past default platform filters and trigger false refund denials.

Prerequisites for Using BotRefund as an Agency

Before you start using BotRefund for agency clients, you will need the following for each client:

• Access to the client’s Google Ads or Meta Ads Manager account to pull campaign and click ID data
• Permission to install a small tracking snippet on the client’s website (works with all major site builders and can be deployed via Google Tag Manager)
• A list of the client’s active paid search and social campaigns you want to audit for invalid traffic
• Explicit written permission from the client to collect session data and submit refund claims on their behalf

Step 1: Run a Free Bot Traffic Audit for Your Client

Start by signing up for a free BotRefund audit for the client’s highest-spend campaign. You do not need to install any tracking code for this initial scan: just submit the campaign landing page URL, and BotRefund will analyze traffic for bot signals including superhuman input speed, honeypot trap interactions, ghost clicks, and form submissions with no page engagement.

The audit report will show you the estimated percentage of the client’s ad spend going to bot traffic, plus sample flagged sessions to share with the client. This step helps you prioritize which campaigns to protect first and build a clear business case for the client to approve full implementation.

Step 2: Implement BotRefund Tracking on Client Sites

Once the client approves, add the BotRefund tracking snippet to their website. For agencies managing multiple clients, you can use the BotRefund dashboard to track all client accounts in one place, with separate reporting for each campaign.

The snippet collects 110+ behavioral, browser, hardware, network, and attribution signals for every visitor who lands on the client’s site from a paid ad. It preserves click IDs, campaign details, timestamps, and session data needed for refund claims, and does not impact site load speed. If the client uses Google Tag Manager, installation takes less than 5 minutes.

Step 3: Collect and Validate Bot Evidence

BotRefund automatically flags suspicious sessions and cross-references all collected signals to reach 99% confidence in bot detection. Each flagged session includes a full session replay, click path, signal breakdown, and explanation of why it was marked as bot traffic.

Before submitting a claim, review the flagged sessions to confirm they align with the client’s observed lead quality issues: for example, if the client is receiving leads with disconnected phone numbers or no CRM engagement, those should match the bot sessions BotRefund flags. You can export the full evidence package in the format Google and Meta’s review teams require, with no manual formatting needed.

Step 4: Submit Refund Claims to Ad Platforms

BotRefund supports two workflows for submitting refund claims:

• Self-service: You use the pre-formatted refund report to submit the claim directly to Google or Meta via their standard invalid traffic/activity request flows.
• Full-service: BotRefund’s team drafts the claim, submits it on your behalf, and handles all negotiation with platform review teams, using their experience from 2,500+ past audits to improve approval odds.

Most refund claims are resolved within 2 to 4 weeks. For Meta campaigns, you will submit the invalid traffic report via Ads Manager; for Google Ads, you will attach the audit report to your invalid activity credit request.

Key Facts About BotRefund for Agencies

Common Limitations to Note

BotRefund is a powerful tool for ad spend recovery, but it has a few key limitations to keep in mind:

• It only tracks invalid traffic that lands on your client’s website. Invalid impressions or clicks that never reach the site are handled by Google and Meta’s automatic detection systems, not BotRefund.
• The 99% accuracy rate applies only when there is enough session evidence to support a bot verdict. Very low-traffic campaigns may not generate enough data for high-confidence claims.
• Refund approval is ultimately determined by Google and Meta. BotRefund guarantees the evidence is formatted to meet platform requirements, but cannot guarantee a refund will be approved.
• The free initial audit covers a limited number of sessions. Full ongoing monitoring and evidence collection require a paid agency plan.

Frequently Asked Questions

Do I need technical skills to set up BotRefund for my agency’s clients?

No. The tracking snippet can be installed via Google Tag Manager, or BotRefund’s support team can assist with installation for most major website platforms including WordPress, Shopify, and custom builds.

How long does the audit process take?

The initial free audit returns results within 24 hours for most campaigns. Full ongoing monitoring starts collecting evidence immediately after installation.

Can BotRefund recover refunds for past bot traffic?

Yes, as long as you have historical campaign data and click IDs for the period you want to claim. BotRefund can audit past traffic to generate evidence for retroactive refund requests.

What does BotRefund cost for agencies?

BotRefund offers custom enterprise pricing for agencies, with plans scaled to the number of clients and ad spend under management. You can request a custom quote via their pricing page.

Does BotRefund work for ad platforms other than Google and Meta?

Currently, BotRefund’s refund negotiation support is focused on Google Ads and Meta (Facebook/Instagram) Ads, as these are the platforms with formal invalid traffic credit processes.

How is BotRefund different from standard ad platform fraud filters?

Standard platform filters catch basic bot traffic at the network level, but miss advanced bots that emulate real user behavior. BotRefund uses client-side behavioral signals to catch these advanced bots that slip past default filters, and provides the evidence needed to claim refunds for that traffic.