Pricing for High‑Spend Advertisers: How BotRefund Structures Enterprise Plans

BotRefund prices its enterprise service by the size of your Google and Meta ad budget, not by a flat fee. The site lists five monthly spend bands — under $10,000, $10,000–$50,000, $50,000–$250,000, $250,000–$1M, and over $1M — and five annual bands that mirror those ranges. If you spend six or seven figures a month, you fall into the top two tiers and enter a custom conversation with the enterprise sales team. That conversation starts with a live bot audit of your site, then maps out a recovery plan for past invalid clicks, a protection layer for future traffic, and an escalation path for platform disputes.

There is no public price sheet for those top tiers because the work scales with traffic volume, fraud complexity, and the number of ad accounts you manage. The variables that drive the final number include: total monthly spend across Google and Meta, number of campaigns and pixels, geographic spread of traffic, historical refund success rate, and whether you need dedicated support or API‑level integration. The rest of this guide breaks down each driver, shows how the tier structure works, and explains what to prepare before you talk to sales.

How the spend‑based tier model works

BotRefund groups advertisers into bands that reflect the volume of traffic it must analyze and the amount of refundable spend at stake. The bands appear on the pricing page and in the demo‑booking form:

• Monthly spend bands: Under $10,000/mo • $10,000–$50,000/mo • $50,000–$250,000/mo • $250,000–$1M/mo • Over $1M/mo
• Annual spend bands: Under $50,000 • $50,000–$250,000 • $250,000–$1M • $1M–$5M • Over $5M

When you select a band and request a demo, the calendar invite notes: "We will run a live bot audit of your site on the call." That audit is the scoping mechanism. The team measures how much bot traffic hits your landing pages, which detection vectors fire (ghost clicks, honeypot traps, robotic pointer paths, superhuman speed, grid‑aligned movement, static sessions, unnatural durations), and what portion of your spend is recoverable. The output of that audit shapes the enterprise proposal.

What drives cost inside the top tiers

For advertisers spending $250,000–$1M per month or more, the following factors move the price up or down:

• Traffic volume and page count. More URLs and higher session counts mean more client‑side script executions and more telemetry to process.
• Number of ad accounts and pixels. Each Google Ads account, Meta Business Manager, and conversion pixel adds configuration and ongoing monitoring overhead.
• Geographic and device diversity. Traffic from many countries or a mix of desktop, mobile web, and in‑app browsers expands the fingerprint library BotRefund must maintain.
• Fraud sophistication. If your audit shows advanced bots — residential‑proxy click farms, headless browsers with behavioral spoofing, or competitor‑targeted scripts — the detection ruleset and manual review time increase.
• Refund history and platform relationship. Accounts with a track record of approved disputes (BotRefund cites an 83% customer refund success rate) may need less hands‑on negotiation support.
• Integration depth. A simple JavaScript snippet takes about one minute to install. API‑level ingestion, custom webhook routing, or SIEM integration adds engineering time.
• Support tier. Dedicated account management, SLAs for dispute filing, and quarterly business reviews are priced separately from the core detection license.

Step‑by‑step: from audit to enterprise agreement

1. Select your spend band on the pricing page or demo form. This routes you to the right sales pod.
2. Book the live bot audit. A calendar invite arrives immediately. The 30‑minute call runs the detection script on your live site while you watch.
3. Review the audit report. It shows bot‑traffic percentage, detection‑vector breakdown, estimated recoverable spend (BotRefund says bots can steal up to 20% of Google and Meta budgets), and a recommended tier.
4. Scope the engagement. Sales maps out three workstreams: Recovery (filing disputes for past invalid clicks, back to 2017 per the site), Protection (ongoing blocking and pixel‑training defense), and Escalation (direct platform contacts for complex cases).
5. Receive a custom proposal. Pricing is presented as a monthly or annual fee tied to your spend band, plus any add‑ons for API access, dedicated support, or multi‑account management.
6. Sign and deploy. The snippet goes live in about one minute. The team configures detection rules, sets up dispute‑log exports, and schedules the first refund‑claim cycle.

Key facts at a glance

Item	Detail
Monthly spend bands	Under $10K • $10K–$50K • $50K–$250K • $250K–$1M • Over $1M
Annual spend bands	Under $50K • $50K–$250K • $250K–$1M • $1M–$5M • Over $5M
Bot‑traffic estimate	Up to 20% of Google and Meta ad budget (per BotRefund marketing)
Customer refund success rate	83% of customers successfully get a refund (per BotRefund marketing)
Refund lookback window	Google Ads spend dating back to 2017
Setup time	About 1 minute to add the script; no credit card required for trial
Detection vectors	Ghost clicks, honeypot traps, linear mouse paths, missing tremor, sub‑1ms speed, grid‑aligned movement, static sessions, unnatural durations
Enterprise deliverables	Recovery plan, protection layer, escalation path, dispute‑log exports, optional API/SIEM integration

What the price does not cover

• Platform fees. Google and Meta do not charge for filing invalid‑click disputes, but they control approval. BotRefund cannot guarantee refunds.
• Creative or landing‑page changes. If bot traffic stems from misleading ad copy or broken forms, fixing those is on you.
• Legal action. Escalation means working with platform support reps, not lawsuits.
• Traffic acquisition. The service protects spend you already commit; it does not buy media.
• Non‑Google/Meta channels. TikTok, LinkedIn, programmatic DSPs, and connected TV are outside the current scope.

Comparing BotRefund to other enterprise fraud tools

Most enterprise click‑fraud vendors (ClickCease, TrafficGuard, CHEQ, Lunio) also tier by spend and require a sales call for six‑figure budgets. The practical differences show up in three areas:

Criterion	BotRefund	Typical Enterprise Alternatives
Primary refund focus	Google & Meta dispute filing with forensic logs	Often limited to blocking; refund help varies
Detection method	Client‑side behavioral vectors (mouse, speed, path, session)	Mix of client‑side, server‑side, and IP reputation
Setup friction	~1‑minute JS snippet	Often requires tag‑manager rules or DNS changes
Historical lookback	Claims back to 2017 for Google Ads	Usually 30–90 days
Pricing transparency	Spend bands public; enterprise price custom	Almost always custom quote only
Support model	Dedicated enterprise pod, escalation path	Varies; often ticket‑based unless premium tier

Choose BotRefund if your main pain point is recovering money already lost on Google and Meta, you want a fast deploy, and you value a team that files disputes for you. Choose a broader platform if you need cross‑channel coverage (TikTok, programmatic, CTV), server‑side detection for API‑only traffic, or a single dashboard for all fraud vectors.

Preparing for the enterprise conversation

Bring these numbers to the first call to get a precise scope:

• Last 12 months of Google Ads and Meta spend (by account)
• Current invalid‑click rate from platform reports (if available)
• Number of active campaigns, pixels, and landing‑page domains
• Geographic breakdown of paid traffic
• Past dispute history: how many filed, how many approved, total refunded
• Internal resources: who manages tags, who talks to platform reps, whether you have engineering capacity for API work

If you run an agency managing multiple clients, ask about the "For agencies" program — the site lists it as a separate navigation item — which may offer volume pricing across accounts.

Limitations and when this model does not fit

• Spend under $10K/mo. You fall into the self‑serve tier; the enterprise sales motion is not triggered.
• Non‑Google/Meta spend. If 80% of your budget goes to TikTok, DV360, or The Trade Desk, BotRefund’s current detection and refund workflows do not apply.
• Pure server‑side traffic. App‑install campaigns with no web landing page cannot run the client‑side script.
• Immediate ROI requirement. Refund cycles depend on platform review timelines (weeks to months). The service is not a cash‑flow bridge.
• Regulated industries with data‑residency rules. The script sends behavioral telemetry to BotRefund’s cloud; verify compliance before deploy.

Terminology quick reference

• Ghost click: A click event fired without the preceding human intent signals (mouse‑down, move, up sequence).
• Honeypot trap: A hidden page element (link, button, form) that real users never see; interaction flags a bot.
• Linear mouse path: Pointer movement that follows mathematically straight lines — rare in human sessions.
• Mouse tremor: Micro‑jitter present in natural hand movement; absence suggests automation.
• Sub‑1ms speed: Input events faster than human neuromuscular limits.
• Grid‑aligned movement: Cursor snapping to pixel‑perfect coordinates, typical of scripted coordinate injection.
• Static session: A visit with zero clicks, scrolls, or pointer movement beyond the landing hit.
• Unnatural duration: Session lengths that cluster at identical values or fall outside plausible human ranges.

Frequently asked questions

What is the typical monthly cost for a $500K/mo advertiser?

BotRefund does not publish a number. The $500K/mo spend places you in the $250K–$1M/mo band. The final fee depends on the audit findings — bot percentage, number of accounts, fraud sophistication — and the support tier you select. Expect a custom quote after the live audit.

Can I get a refund for spend older than 2017?

The site states recovery "dating back to 2017" for Google Ads. Meta’s lookback is not explicitly dated; ask sales for the current platform policy.

Does the enterprise fee include a guarantee of refund approval?

No. BotRefund cites an 83% customer success rate, but Google and Meta make the final decision. The fee covers detection, log preparation, and dispute filing — not the outcome.

How long does the live bot audit take?

The calendar invite describes a 30‑minute call. The script runs in real time while you watch; the team then walks through the vector breakdown.

Can I use BotRefund alongside another click‑fraud blocker?

Technically yes — the JS snippet coexists with other tags. However, overlapping blockers can interfere with each other’s telemetry. Discuss stack compatibility during the audit call.

What happens if my spend crosses into a higher band mid‑year?

Enterprise agreements typically include a true‑up clause. Confirm the exact mechanism in your contract; the spend bands are the pricing framework, not hard caps.

Is there a trial for enterprise tiers?

The site offers a free bot audit and "Add BotRefund to your website in about one minute. No credit card required." That trial runs the detection layer. Full refund‑filing and escalation support activate after the enterprise agreement is signed.

Further reading and comparison sources

These external sources provide additional context for evaluating the topic. Their inclusion is not an endorsement.

• Google Ads Cost Tool: Take Control of Your Ad Budget - Google Ads
• How Much Does It Cost to Advertise a Business? Budget Guide - ...
• Google Advertising Cost Tool for Budgeting & ROI - Google Ads

Learn more

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