What Does It Cost to Integrate BotRefund? Setup, Pricing Tiers, and Cost Drivers

The Short Answer: Free to Start, Then Tiered by Ad Spend

Adding BotRefund to your website is free. The homepage says you can add it in about one minute and no credit card is required. The cost only applies when you pick a paid plan, and those plans are tied to your ad spend volume. The more you spend on Google or Meta ads, the higher the tier and the higher the price.

The exact dollar amount is not published on the site. Instead, you select your annual or monthly ad spend range (for example, under $10,000 per month, $10,000–$50,000, or $50,000–$250,000). Your plan price scales with that bracket, so a small advertiser pays less than an enterprise spending over $1M per month.

What Actually Drives Your BotRefund Cost

Four factors usually decide your final bill:

• Monthly ad spend – This is the main driver. BotRefund uses it to group advertisers into tiers, which likely cover the volume of bot clicks they need to process and the frequency of refund claims.
• Tracked sessions and pages – The more traffic you monitor (and the more pages on your site), the more data BotRefund must process. The source pack does not specify a per-session fee, but it’s reasonable to assume that plans account for this volume under the ad-spend umbrella.
• API and automation features – If you want to pull reports into your own dashboard or automate claim submissions, you may need a higher tier or an enterprise add-on.
• Enterprise services – The site lists an “Enterprise” tier and a “Talk to Enterprise Sales” option. That suggests custom pricing for large accounts, dedicated support, and possibly SLAs.

How the Pricing Tiers Work (Based on Ad Spend Selectors)

On the homepage, you can pick from a set of spend ranges. These are not the price of the plan; they are the brackets that determine which plan you qualify for. The ranges include:

• Under $50,000 (annual)
• $50,000 – $250,000
• $250,000 – $1M
• $1M – $5M
• Over $5M

There are also monthly ranges:

• Under $10,000/mo
• $10,000 – $50,000/mo
• $50,000 – $250,000/mo
• $250,000 – $1M/mo
• Over $1M/mo

You’ll notice that the selectors match both annual and monthly views. BotRefund uses your ad spend to gauge how much budget is exposed to bot clicks. A company spending $500,000 per month on ads is a much bigger target and will generate more refund claims than a small local business spending $2,000. That’s why the pricing scales.

What You Get at Each Tier: Features and Limits

The public pages don’t list a feature-by-feature breakdown for each tier. However, the homepage states that BotRefund detects every bot that clicks your ads and captures video proof for each one. That core capability appears to be included in every paid plan. The difference between tiers likely comes down to:

• Volume of sessions processed per month
• Number of refund claims you can submit
• Access to the API and custom integrations
• Response time for human review of evidence
• Dedicated account management (often on enterprise plans)

If you need specifics, you’ll have to contact sales. The pricing page is not public, and the site directs you to book a demo to “map out a recovery, protection, and escalation plan.”

Expert Perspective: How to Estimate Your Real BotRefund Cost

You can estimate your potential return before paying anything. Start with the free bot audit. The homepage lets you book a live audit call where they’ll run a live bot audit of your site. That will tell you your current bot click rate.

Bot clicks can steal up to 20% of your Google and Meta ad budget, according to BotRefund’s own homepage. If that figure holds for your account, the math is straightforward: multiply your monthly ad spend by 0.20 to see the at-risk amount. If that number is larger than the plan price, the service pays for itself.

For example, if you spend $10,000 per month and your bot rate is 20%, you could be losing $2,000 per month to fake clicks. Even if BotRefund costs several hundred dollars, the recovery would outweigh the cost. But don’t assume you have that rate—your actual number could be lower or higher. The free audit gives you a data point to compare.

Key Facts About BotRefund Cost and Setup

Limitations and What's Not Included in the Cost

BotRefund does not publish a price list. The selectors on the homepage only give you spend brackets—they don’t tell you the monthly fee. You’ll need to talk to sales or the booking page to get an actual quote.

Also, the free audit is not a permanent free tier. It’s a diagnostic tool. After the audit, you’ll need a paid plan to continue detection and recovery. The free setup allows you to add the script and run the audit, but you won’t get refund claims processed without a plan.

Finally, the service focuses on Google and Meta ad platforms. If you run ads on other networks (like LinkedIn or TikTok), you’ll need to check whether BotRefund covers those. The source pack only mentions Google and Meta.

Terminology: What 'Integration' and 'Plan' Mean Here

Integration refers to pasting a small JavaScript snippet onto your website. That’s it. It doesn’t require complex server changes. Once the snippet is live, BotRefund starts collecting behavioral signals—click patterns, mouse movement, tab speed, and 106 other checks—to identify bots.

Plan is the paid subscription you choose after the free audit. It’s separate from the one-minute installation. The plan likely includes ongoing monitoring, evidence capture, and the actual refund dispute filing with Google and Meta.

Frequently Asked Questions About BotRefund Cost

Is BotRefund really free to set up?

Yes. The homepage says you can add it in about one minute with no credit card required. You can run a free bot audit during that time.

What is the cheapest BotRefund plan?

The lowest pricing bracket is for accounts spending under $10,000 per month on Google or Meta ads. The actual dollar cost is not published, so you need to get a quote.

Does BotRefund charge per session or per page?

The public source doesn’t specify per-session fees. It appears to bundle everything into your ad-spend tier. Contact sales for a detailed breakdown.

Can I cancel after the free audit without paying?

Typically, you can. The free audit is a trial—you’re not required to sign up for a paid plan. However, you won’t receive refunds without a plan.

How long does it take to start seeing refunds?

BotRefund claims it can recover refunds from Google Ads dating back to 2017. The actual timeline for approval depends on the ad platforms. The homepage mentions a 'refund approval rate' and an 'ad spend recovered' stat, but not the speed.

Are there any hidden setup fees?

No. The integration step is free. Any cost is part of your monthly plan or enterprise agreement.

Does the enterprise plan cost more than the tiered plans?

Yes. Enterprise plans typically include dedicated support and custom terms, so they cost more. You’ll need to talk to Enterprise Sales to get a quote.