Which BotRefund Plan Is Right for You? There’s Only One – Here’s How to Decide

BotRefund Has One Plan – So the Question Is “Use It or Not?”

BotRefund does not offer multiple tiers, packages, or add-ons. You get one straightforward service: they detect bot clicks on your Google and Meta ads, build evidence, negotiate refunds, and charge a 15% success fee only when you’re repaid. That’s it. No monthly fees, no setup charges, no hidden costs.

Because there’s only one plan, deciding “which plan” really means deciding whether BotRefund is worth it for your business. That depends on three things: how much you spend on ads, how much bot traffic you’re losing, and whether you have the time or expertise to chase refunds yourself.

How BotRefund Works

BotRefund installs a lightweight tracking script on your website. It captures behavioral signals, device data, and the full attribution path for every click. According to the company, it uses 106 independent checks to distinguish human visitors from bots.

When it finds bots, it records video proof and prepares a dispute package. BotRefund then negotiates with Google and Meta on your behalf to recover the wasted ad spend. You get a report showing exactly which clicks were flagged and why.

You start with a free bot audit. It takes about a minute to add the script, and no credit card is required. After the audit, you see how much bot traffic is hitting your campaigns. If you proceed, BotRefund does the heavy lifting.

The Only Plan: Success Fee Explained

The entire pricing model is a single success fee: 15% of the amount BotRefund recovers for you. If they don’t recover anything, you pay nothing. This means BotRefund only gets paid when you get paid.

There are no tiers based on ad spend, no premium support packages, and no extra charges for additional features. Whether you spend $1,000 or $1 million per month, the fee structure is the same. This simplicity is a double‑edged sword: it’s easy to understand, but you can’t negotiate a lower rate for higher volume.

For affiliates, BotRefund offers a discounted success fee of 10% instead of the standard 15%. This is a separate program, not a plan option.

Key Criteria to Decide If BotRefund Is Right for You

Use these criteria as a checklist. The more boxes you tick, the stronger the case for using BotRefund.

• Ad spend size: If you spend a meaningful amount on Google or Meta ads (think thousands per month), even a small percentage of bot waste adds up. Bot clicks can steal up to 20% of your budget, so the potential recovery is significant.
• Bot risk exposure: Do you run lead generation, e‑commerce, or display campaigns? Broad targeting and automated bidding can attract more invalid traffic. If you’ve noticed suspicious patterns – like high bounce rates or short sessions – you’re a candidate.
• In‑house capacity: Filing a manual refund request with Google’s Click Quality team involves compiling evidence, logging GCLIDs, and filling out forms. If you don’t have a dedicated person for this, BotRefund saves you hours.
• Dispute success confidence: Without solid proof, ad platforms often reject refund claims. BotRefund’s evidence is designed to pass review. If you’ve tried and failed before, their process may get the refund you missed.
• Cash flow priority: The 15% fee only kicks in on success. If you’re risk‑averse, this contingent pricing is attractive because you lose nothing if the claim fails.

When You Should Probably Use BotRefund

You’re a good fit if any of these apply:

• You spend $10,000 or more per month on Google or Meta ads. The potential refund justifies the 15% fee.
• You’ve seen a clear jump in ad spend with no matching conversion improvement – a classic sign of bot inflation.
• You run highly targeted campaigns where every click costs more, so a few dozen bot clicks can wreck your ROI.
• You have no in‑house expertise to file disputes or maintain the required audit logs.
• You’ve already tried Google’s automated filters, but they miss residential proxy traffic or sophisticated botnets.

When You Might Not Need BotRefund

BotRefund may not be worth it if:

• Your monthly ad spend is very low (say, under $2,000). Even a 20% bot rate would only recover a few hundred dollars, and the 15% fee would eat a meaningful chunk.
• You already have an internal team that monitors invalid traffic and files disputes regularly with strong evidence.
• You’re only running a short‑term campaign and don’t expect recurring bot problems.
• You use a niche ad platform that BotRefund doesn’t support – they focus on Google and Meta only.

Remember, BotRefund works specifically with Google Ads and Meta Ads. If you advertise elsewhere, you’ll need a separate solution.

How to Get Started

1. Go to BotRefund’s homepage and click “Get my free bot audit.”
2. Add the tracking script to your website – it takes about a minute.
3. Let the audit run for a few days to collect data.
4. Review the report. It will show bot traffic volume and the potential refund amount.
5. If the numbers look good, approve the claim. BotRefund handles negotiations.

There’s no obligation to continue after the audit. You only move forward if you’re confident the recovery will exceed the fee.

Key Facts at a Glance

Source: BotRefund homepage and pricing page.

Frequently Asked Questions

How much does BotRefund cost?

You pay 15% of the amount BotRefund successfully recovers. No other fees, no monthly charges, no setup costs.

Is there a free trial?

Yes. The bot audit is completely free. You add the script, see the data, and only decide to proceed after reviewing the findings.

What if BotRefund doesn’t recover a refund?

Then you pay nothing. The service is contingent on success.

How long does a refund take?

It varies by platform and claim complexity. BotRefund negotiates with Google and Meta directly; response times depend on their review queue.

Can I use BotRefund if I spend under $1,000 per month?

Technically yes, but the 15% fee on a small refund may not be worth the effort. Run the free audit to see the potential recovery – you’ll know within a few days.

Does BotRefund work for both Google and Meta ads?

Yes. It covers invalid traffic from both platforms.

Limitations to Keep in Mind

BotRefund doesn’t block bots in real time – it focuses on recovery. It also only handles Google and Meta ads, not other ad networks. And the success fee means you give up 15% of the recovered amount, so if you have a low‑risk account, the cost might outweigh the benefit.

The decision rule is simple: if your potential recovery (bot percentage × monthly spend) is large enough to justify the 15% fee, and you don’t have in‑house dispute resources, BotRefund is the right choice. If not, you can manage manually.