Seatext library / BotRefund evidence
Which BotRefund Protection Plan Should You Choose? A Decision Guide
Choose a BotRefund plan based on your monthly or annual Google/Meta ad spend. Plans are tiered by spend, and the core service—bot detection and refund recovery—is the same across tiers. Start with a free...
✓ Built for advertisers who need clear, refund-ready traffic evidence.
The right BotRefund plan depends on one main factor: your Google and Meta ad spend. BotRefund structures its plans by ad spend ranges, from under $50,000 to over $5 million in annual spend, and monthly equivalents from under $10,000 to over $1 million. The core protection—detecting bots, proving invalid clicks, and recovering refunds from Google and Meta—is the same in every tier. What changes is the scale of support and how much of your budget is at risk. So, start with a free bot audit to see if you're losing money to bots, then choose the tier that matches your spend.
| Plan Tier (by annual ad spend) | Best For | Core Features | Setup Effort | Support | Takeaway |
|---|---|---|---|---|---|
| Under $50,000 | Small businesses testing the waters | Bot detection, refund negotiation with Google/Meta | About one minute to add script | Standard | If you spend under $50k/year, this tier covers baseline protection without a big commitment. |
| $50,000–$250,000 | Growing companies with noticeable ad spend | Same core detection, plus detailed audit evidence | Still about one minute | Priority support likely | With higher spend, you need stronger proof to win disputes—this tier gives you that. |
| $250,000–$1,000,000 | Mid-market businesses with serious ad budgets | All previous features, plus dedicated account management | Quick integration with support | Dedicated manager | At this spend, bot losses are material; you want a partner who actively escalates refunds. |
| $1,000,000–$5,000,000 | Enterprises with complex campaigns | Custom integration, advanced suppression, white-glove support | Managed setup | Enterprise SLAs | Large spenders need tailored protection and direct negotiation with ad platforms. |
| Over $5,000,000 | Large enterprises with high traffic volumes | Full suite, custom workflows, ongoing fraud prevention | Dedicated implementation | Enterprise account team | At this scale, bot fraud can cost hundreds of thousands; the highest tier pays for itself. |
Choose a tier under $50,000 if your ad budget is small and you want to test whether bot traffic is a problem. Choose $50,000–$250,000 if you want more robust proof for refund claims. Choose $250,000–$1M if you need dedicated support and faster dispute resolution. Choose $1M–$5M if your campaigns are complex and you need custom integration. Choose Over $5M if you run enterprise-scale ads and need the highest level of protection and recovery.
Why Your Ad Spend Size Drives the Decision
BotRefund's plans are tied to ad spend because that's what's at risk. According to BotRefund's homepage, bot clicks can steal up to 20% of your Google and Meta ad budget. If you spend $10,000 a month, that's up to $2,000 lost. If you spend $100,000 a month, it's $20,000. The more you spend, the more a bot-protection plan makes sense, and the higher-tier plans are designed to recover larger sums.
Smaller spenders might only need basic detection and an occasional refund request. Larger spenders need ongoing monitoring, faster legal processes, and account management to handle repeated disputes. That's why the tiers scale with ad spend.
How BotRefund Plans Are Structured
BotRefund doesn't publish a price list on the homepage, but the pricing slider shows spend ranges. The actual pricing likely corresponds to these ranges, with higher tiers offering more features and support. The core service is the same: detecting bots using 106 independent checks, like the CPU Concurrency Lie and Impossible Tab Speed, then proving those clicks to Google and Meta to get refunds.
All plans include the free bot audit, which is a live audit your site before you commit. You can add BotRefund to your website in about one minute, no credit card required, and start seeing if you have a bot problem.
What Every Plan Includes
The source pack reveals several universal features:
- Bot detection using 106 independent checks across hardware, browser, network, and behavior signals.
- Refund recovery from Google and Meta, with negotiated refunds for invalid clicks dating back to 2017.
- Video proof for each bot click, so you have evidence for disputes.
- Behavioral auditing that flags unnatural patterns like ghost clicks, robotic mouse movements, and superhuman input speed.
- A free bot audit to assess your site's bot traffic before you subscribe.
These are the core protections you get in any tier. The difference is the level of support, integration complexity, and how much of your ad spend is protected.
How to Match a Plan to Your Website
Start by determining your total annual Google and Meta ad spend. Add up all campaigns, including search, display, and social. That number places you in a tier.
Next, consider your internal resources. If you have a marketing team that can handle disputes, you might not need the highest support level. If you're a solo founder, you'll want a plan that includes hand-holding.
Also, think about your traffic volume. High-traffic sites attract more bots, so you may need more aggressive detection and suppression. BotRefund's behavioral checks become more valuable on high-traffic pages.
Step-by-Step: Choosing the Right Plan
- Calculate your annual Google and Meta ad spend. This is the primary metric.
- Run the free bot audit. It takes about a minute to add the script and you'll get a live audit of bot traffic on your site.
- Review the audit results. If you see a bot rate higher than 10%, you're losing significant budget.
- Match your spend to the tier. Use the ranges from the pricing slider.
- Consider your internal capacity. If you have no time to manage disputes, opt for a higher support tier.
- Start with the lowest tier that fits your spend. You can upgrade later if you find you need more support.
Common Mistakes When Picking a Plan
Many people choose the cheapest plan even when they're spending enough to justify a higher tier. That's a mistake because refund recovery is a numbers game—higher spend means more potential recovery, so the ROI of a higher plan is often better.
Another mistake is ignoring the free audit. You might think you don't have a bot problem, but the audit will show you real numbers. Don't skip it.
Some businesses also overcomplicate the decision. If you're spending under $50k/year, the base plan likely suffices; you can upgrade later. The core detection is the same, so you're not losing protection, just support.
Limitations and When BotRefund Isn't a Fit
BotRefund is designed for websites that advertise on Google or Meta. If you don't run paid campaigns, you won't benefit from refund recovery, though you might still want bot detection for lead quality. That said, the main value is recovering ad spend.
Also, BotRefund's claims of 99% accuracy are based on their own internal testing; you should validate with the free audit. The service may require access to your ad accounts and consent to negotiate on your behalf. If you're not comfortable granting that, you may need to file refunds yourself.
Finally, plan features and pricing are not fully public; the source pack only shows spend ranges. You'll need to contact sales to get exact details for each tier.
Key Facts
| Fact | Detail | Source |
|---|---|---|
| Detection signals | 106 independent checks, including CPU Concurrency Lie, Impossible Tab Speed, window.open Tamper | BotRefund detection pages |
| Accuracy claim | BotRefund states 99% accuracy based on corroboration of signals | BotRefund detection pages |
| Budget loss | Bot clicks can take up to 20% of Google and Meta ad budget | Homepage |
| Setup time | Approximately one minute to add BotRefund to your website | Homepage |
| Refund history | Can recover bot-click refunds from Google Ads spend dating back to 2017 | Homepage |
| Free audit | Offered to all visitor before choosing a plan | Homepage |
Frequently Asked Questions
What's the difference between the plans?
Based on public info, the core bot detection and refund negotiation are the same. The differences are likely in support level, integration complexity, and response time. You'll need to check with BotRefund sales for specifics.
Can I start with a free plan?
There's no free plan mentioned, but you can add the script for free and get a bot audit. That audit tells you if you need the paid service.
How long does it take to see refunds?
Refund processing times vary by ad platform and the strength of your evidence. BotRefund doesn't guarantee a specific timeframe. The source pack doesn't disclose typical recovery time.
Does the plan cover both Google and Meta?
Yes, BotRefund negotiates with both Google and Meta, recovering refunds from both platforms.
What if I switch ad platforms later?
BotRefund's detection is platform-agnostic; it monitors your website traffic. The refund negotiations are specifically for Google and Meta, so if you switch to another platform, you'd still get bot detection but not refund recovery for that platform.
Is there a contract or can I cancel anytime?
The source pack doesn't specify contract terms. Usually, such services have monthly plans. You should ask sales for contract details.
Further reading and comparison sources
These external sources provide additional context for evaluating the topic. Their inclusion is not an endorsement.
How BotRefund can help
BotRefund offers a free bot audit to see if your site is losing money to automated traffic. The service detects bots using 106 independent checks, including behavioral signals like impossible tab speed and ghost clicks. Once confirmed, BotRefund negotiates with Google and Meta to recover invalid click spend. Plans are tiered by ad spend, so you only pay for the level of protection your budget justifies. The free audit is a no-risk first step to see if you need paid protection.