Which BotRefund Bot Protection Plan Is Best for Your Website?

The best BotRefund bot protection plan for your website depends on three core factors: your monthly Google and Meta ad spend, how much invalid traffic you’re currently seeing, and whether you need help recovering past wasted budget or just blocking future bot activity. BotRefund offers tiered plans built for different site sizes and use cases, from free self-serve protection for small sites to custom enterprise packages for teams spending over $5 million per month on ads.

All plans include BotRefund’s core 106-point bot detection system, which uses browser, network, device, and behavior signals to identify bots with 99% accuracy. The main differences between tiers are support level, refund recovery resources, and custom feature access, all tied to your monthly ad spend.

Core Decision Criteria for Choosing a BotRefund Plan

Before comparing tiers, clarify these four factors to narrow your options quickly:

• Monthly Google and Meta ad spend: BotRefund’s plan tiers are directly tied to your average monthly paid ad budget, as higher spend means larger potential losses from invalid clicks.
• Current invalid traffic rate: If you’re already seeing high bot click rates, you may want a plan with stronger refund recovery support.
• Need for past refund recovery: If you’ve wasted ad budget on bot clicks in the past (including dating back to 2017 for Google Ads), you’ll want a plan that includes audit-ready dispute reporting.
• Team and integration needs: Enterprise teams may need custom compliance support, dedicated account management, or API access for CRM integration.

BotRefund Plan Tiers and Key Trade-Offs

BotRefund organizes its plans around monthly ad spend ranges, with all tiers including core bot detection features. Higher tiers unlock dedicated support, custom compliance tools, and priority refund dispute assistance.

The full tier lineup as of 2026 is:

• Under $10,000 per month in ad spend
• $10,000 – $50,000 per month
• $50,000 – $250,000 per month
• $250,000 – $1 million per month
• $1 million – $5 million per month
• Over $5 million per month (custom enterprise plan)

All tiers include BotRefund’s core 106-point bot detection system, which uses browser, network, device, and behavior signals to identify bots with 99% accuracy. The main trade-off between tiers is support level and refund recovery resources: lower tiers are self-serve, while higher tiers include dedicated sales and dispute support for larger refund claims.

Step-by-Step Plan Selection Framework

Follow this 4-step process to pick the right plan without overpaying:

1. Calculate your average monthly ad spend: Add up your total Google Ads and Meta Ads spend over the last 3 months and divide by 3 to get a baseline.
2. Run a free BotRefund bot audit: The 1-minute, no-credit-card audit will measure your current invalid traffic rate and estimate how much budget you’re losing to bots.
3. Prioritize your needs: If you need to recover past wasted budget, confirm the tier you’re considering includes audit-ready refund reporting. If you only need to block future bot traffic, the lowest eligible tier will work.
4. Match to your tier or contact sales: Select the tier that aligns with your ad spend range. If you’re over $5 million per month or have unique compliance needs, reach out to the enterprise sales team for a custom package.

Key BotRefund Plan Comparison

Choose Your Plan With These Guidelines

Use these quick rules to finalize your choice:

• Choose the Starter plan if: You have under $10,000 per month in ad spend, only need to block future bot traffic, and don’t require dedicated support for refund claims.
• Choose the Growth plan if: You have $10,000 – $50,000 per month in ad spend and want basic support for small refund disputes.
• Choose the Professional plan if: You have $50,000 – $250,000 per month in ad spend, have lost significant budget to bot clicks, and want priority support for Google and Meta refund claims.
• Choose an Enterprise plan if: You have over $250,000 per month in ad spend, need custom compliance reporting, or require dedicated account management for large refund recoveries.

Common Plan Selection Mistakes

Avoid these errors when choosing your BotRefund plan:

• Choosing based on site traffic instead of ad spend: BotRefund’s tiers are tied to paid ad budget, not total monthly visitors, so a high-traffic content site with no ad spend will only need the lowest tier.
• Skipping the free audit: Guessing your invalid traffic rate can lead you to overpay for a higher tier than you need, or underpay and leave budget on the table.
• Assuming all bot tools offer refund support: Many basic bot protection tools only block bots but don’t generate the audit-ready proof required to win Google and Meta refund disputes, so confirm refund support is included if that’s a priority for you.

Practical Plan Selection Scenarios

These real-world use cases illustrate how to match your needs to a tier:

• Small e-commerce store: A Shopify store with $4,000 per month in Google Ads spend and occasional bot form spam will fit the Starter tier, which blocks all bot traffic and includes self-serve audit reports if needed.
• Mid-sized SaaS company: A B2B SaaS brand with $80,000 per month in combined Google and Meta ad spend, and a 12% bot click rate, will benefit from the Professional tier, which includes priority refund dispute support and Meta-accepted audit trails.
• Large fintech: A neobank with $3.2 million per month in ad spend, strict financial compliance requirements, and a history of large fraudulent click losses will use a custom Enterprise plan with white-glove refund recovery and custom reporting.

Limitations of This Guidance

This plan selection guidance is based on BotRefund’s publicly listed ad spend tiers as of 2026. Exact feature inclusions for each tier may vary, and custom enterprise features are only available for teams that complete a sales onboarding call. If your website does not run Google or Meta ads, the refund recovery feature will be less relevant, and you may only need the core bot blocking features available in the lowest tier.

Frequently Asked Questions

Do I need to pay to use BotRefund’s free bot audit?

No. The free bot audit is available to all site owners with no credit card required, and takes roughly 1 minute to set up on your website.

Can I change my BotRefund plan if my ad spend changes?

Yes. BotRefund’s tiers are tied to your monthly ad spend, so you can upgrade or downgrade your plan as your budget fluctuates.

Does BotRefund’s protection work for non-ad traffic?

Yes. BotRefund’s 106 independent detection checks work for all site traffic, blocking scrapers, form spam, credential stuffing bots, and other invalid traffic beyond just paid ad clicks.

What proof does BotRefund provide for refund disputes?

BotRefund generates audit-ready reports that include client-side behavioral proof logs, GCLID/FBCLID click identifiers, and video evidence of each bot click, which are accepted by Google and Meta for invalid click dispute claims.

Is BotRefund’s 99% accuracy claim verified?

BotRefund’s 99% accuracy is derived from cross-checking 106 independent browser, network, device, and behavior signals via its prediction AI, rather than relying on single bot detection rules, per the company’s published detection methodology.