Seatext library / BotRefund evidence
What is pixel poisoning and how does it affect my local PPC ads?
Pixel poisoning happens when bots trigger your tracking pixels, which the ad platform interprets as successful conversions. The algorithm then adjusts your bidding to target more users that...
✓ Built for advertisers who need clear, refund-ready traffic evidence.
Pixel poisoning happens when bots trigger your tracking pixels, which the ad platform interprets as successful conversions. The algorithm then adjusts your bidding to target more users that...
Frequently asked questions
What is pixel poisoning and how does it affect my local PPC ads?
Pixel poisoning happens when bots trigger your tracking pixels, which the ad platform interprets as successful conversions. The algorithm then adjusts your bidding to target more users that behave like those bots, leading to wasted spend on non-human traffic. This is a major cause of campaign inconsistency. BotRefund solves this by detecting bots in real time and suppressing your Google Tag and Meta Pixel, so only human conversions are recorded.