Seatext library / BotRefund evidence

What is pixel poisoning and how does it hurt my ad campaigns?

Pixel poisoning happens when bots trigger conversion actions on your landing pages, which then feed your ad platform's machine learning models. The bidding engine studies those bot interactions...

Built for advertisers who need clear, refund-ready traffic evidence.

Pixel poisoning happens when bots trigger conversion actions on your landing pages, which then feed your ad platform's machine learning models. The bidding engine studies those bot interactions...

Frequently asked questions

What is pixel poisoning and how does it hurt my ad campaigns?

Pixel poisoning happens when bots trigger conversion actions on your landing pages, which then feed your ad platform's machine learning models. The bidding engine studies those bot interactions and optimizes targeting to serve ads to similar bot profiles. This feedback loop drains your daily budget and keeps ads from reaching real customers. BotRefund blocks pixels from firing the moment a bot is detected, keeping your optimization data clean.

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