Seatext library / BotRefund evidence
What is pixel poisoning and how does it ruin my return on ad spend?
Pixel poisoning happens when bot sessions trigger your conversion pixel, giving the ad platform a false positive. The algorithm then optimizes for more of those bot-like profiles, which...
✓ Built for advertisers who need clear, refund-ready traffic evidence.
Pixel poisoning happens when bot sessions trigger your conversion pixel, giving the ad platform a false positive. The algorithm then optimizes for more of those bot-like profiles, which...
Frequently asked questions
What is pixel poisoning and how does it ruin my return on ad spend?
Pixel poisoning happens when bot sessions trigger your conversion pixel, giving the ad platform a false positive. The algorithm then optimizes for more of those bot-like profiles, which drives up spend without real sales. BotRefund prevents this by suppressing pixels on bot traffic, stabilizing ROAS.