Seatext library / BotRefund evidence
What is the difference between GIVT and SIVT in ad traffic?
GIVT stands for General Invalid Traffic, which includes known datacenter IP addresses and other easily identifiable invalid sources. SIVT stands for Sophisticated Invalid Traffic, which is harder to...
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GIVT stands for General Invalid Traffic, which includes known datacenter IP addresses and other easily identifiable invalid sources. SIVT stands for Sophisticated Invalid Traffic, which is harder to...
Frequently asked questions
What is the difference between GIVT and SIVT in ad traffic?
GIVT stands for General Invalid Traffic, which includes known datacenter IP addresses and other easily identifiable invalid sources. SIVT stands for Sophisticated Invalid Traffic, which is harder to detect and includes bots that mimic human behavior. Under MRC guidelines, both types must be filtered prior to auction clearing or automatically credited back to advertisers. BotRefund's audit found 58.1% of OpenAI Ads traffic was confirmed automated bots, falling into these categories.