Why do my local service ads get inconsistent results from week to week?

Inconsistency in local service ads is often due to bot traffic contamination that varies in intensity. When bots hit your campaigns, they trigger pixels and mislead the algorithm, causing performance swings. The page explains that bot traffic can cause a campaign that performed well yesterday to collapse today. BotRefund stabilizes performance by filtering out bot signals, so your campaign consistently optimizes for real human leads.