Why do my Meta lead ads show a low cost per lead but the sales team says the contacts are junk?

A low CPL on Meta can hide real quality problems because the platform counts every form submission as a lead, even ones that are unreachable, duplicated, or never engaged. The page explains that you should compare Meta reporting with first-party records like web analytics, server logs, call outcomes, and CRM stages to spot mismatches. BotRefund helps by evaluating browser, device, network, and interaction signals on the landing page so you can see which sessions look suspicious before they poison your optimization.