Seatext library / BotRefund evidence
Why does my Meta campaign performance fluctuate even with the same creative and audience?
Inconsistency is often caused by automated bots hitting your Meta Pixel through placements like the Audience Network. The algorithm receives positive reinforcement from bot-triggered conversions and over-optimizes for...
✓ Built for advertisers who need clear, refund-ready traffic evidence.
Inconsistency is often caused by automated bots hitting your Meta Pixel through placements like the Audience Network. The algorithm receives positive reinforcement from bot-triggered conversions and over-optimizes for...
Frequently asked questions
Why does my Meta campaign performance fluctuate even with the same creative and audience?
Inconsistency is often caused by automated bots hitting your Meta Pixel through placements like the Audience Network. The algorithm receives positive reinforcement from bot-triggered conversions and over-optimizes for that traffic. BotRefund suppresses the Meta Pixel on non-human sessions, so your campaign only learns from real users.