Lunio tells you how much invalid traffic reached your landing pages. BotRefund provides the certified forensic evidence and managed platform disputes to recover that stolen money directly from Google Ads and Meta.
The primary difference is between traffic analytics/exclusion and direct financial restitution: Lunio (formerly PPC Protect) is designed as a digital media efficiency platform that monitors ad traffic and pushes placement/audience exclusions to ad networks.
In contrast, BotRefund is an ad spend recovery platform. BotRefund captures 110+ forensic vectors per session (GCLID, pointer entropy, WebGL signatures, CDP leaks), builds certified 60-day dossiers complying with Google Ads Policy 11182074, and actively recovers advertising credits. BotRefund also features real-time Conversion Pixel Defense to stop fake leads from polluting Smart Bidding AI.
Evaluating marketing fraud protection, platform refund assistance, and conversion protection.
| Capability / Metric | BotRefund | Lunio |
|---|---|---|
| Core Mandate What the platform delivers to the marketing team |
Cash Recovery & Pixel Defense Reclaims wasted budget and protects machine-learning bidding models. |
Traffic Analytics & Exclusions Audits invalid traffic rates and pushes audience/placement exclusion lists. |
| Official Google Ads Refund Disputes Filing 60-day dossiers with Google's invalid traffic team |
Direct Platform Recovery Compiles certified dossiers with GCLIDs, user agents, and mouse telemetry. |
No Refund Filing Advertisers must manually handle any dispute with Google support reps. |
| Google Performance Max (PMax) Audit and protection across automated black-box channels |
Full PMax Telemetry & Claims Tracks invalid PMax clicks and suppresses fake lead conversion tags. |
Placement Exclusions Only Cannot block IP addresses on PMax; limited to account-level placement lists. |
| Conversion Pixel Protection Preventing fake form fills from poisoning Smart Bidding |
Real-Time Event Suppression Silences the tag in <30ms so Meta and Google algorithms aren't trained on bots. |
No Real-Time Tag Suppression Bots reaching landing pages still trigger conversion pixels. |
| Pricing & Risk Structure Cost and commercial commitment |
Free 60-Day Audit + Contingency Free tier available. Enterprise clients pay on performance contingency. |
Tiered SaaS Fee Monthly or annual subscription fees scaling up with ad spend volume. |
| Execution Latency Impact on page speed and Core Web Vitals |
0ms Non-Blocking Edge Asynchronous execution outside the critical rendering path via Cloudflare. |
Client JavaScript Tag Client-side tag execution can introduce measurement overhead. |
Knowing that bots clicked your ad is not enough. You need the money back.
Lunio provides sleek charts showing your estimated invalid traffic rate. But viewing an invalid click report does not replenish your advertising budget.
BotRefund converts detection into cash. We build certified evidence dossiers with GCLIDs, timestamps, and behavioral telemetry that Google and Meta explicitly accept to issue direct billing credits.
Modern ad networks optimize via AI (Google Smart Bidding and Meta Advantage+). When a bot fills out a form or triggers an Add-to-Cart event, the algorithm optimizes to bring you more bots.
BotRefund silences conversion pixels in under 30ms when automated traffic is identified, preventing algorithm contamination and stopping wasted ad spend at the source.
Paying a fixed monthly software fee for fraud detection adds overhead. If your campaign spend fluctuates, you still pay the software bill.
BotRefund offers a free 60-day audit, self-serve growth options, and a contingency recovery model for qualifying advertisers where our fee is directly tied to the cash recovered.
Direct technical answers for marketing teams evaluating both solutions.
Lunio is an invalid traffic analytics and placement exclusion tool across search and social channels. BotRefund is an ad spend recovery and conversion defense platform that captures forensic evidence and negotiates direct cash refunds from Google Ads and Meta.
Yes. If your agency already uses Lunio for multi-channel exclusion management, you can install BotRefund alongside it in under 60 seconds. BotRefund will audit your traffic, identify the invalid clicks that bypassed exclusion lists, and package them into platform refund dossiers.
Because Google does not support IP exclusions on Performance Max, traditional blockers are ineffective. BotRefund analyzes post-click telemetry (mouse entropy, headless Chrome signatures, GPU hashes) and maps them to unique GCLIDs, filing certified invalid traffic disputes covering up to 60 days of historical PMax spend.
Connect your domain in 60 seconds. We'll audit your Google and Meta ad traffic for 60 days, identify invalid clicks, and calculate your exact recoverable refund.