Seatext library / BotRefund evidence
What is pixel suppression and why does it stabilize ROAS?
Pixel suppression prevents tracking tags from firing on bot sessions, so ad platforms receive zero positive reinforcement from invalid traffic. That forces the algorithm to bid only on...
✓ Built for advertisers who need clear, refund-ready traffic evidence.
Pixel suppression prevents tracking tags from firing on bot sessions, so ad platforms receive zero positive reinforcement from invalid traffic. That forces the algorithm to bid only on...
Frequently asked questions
What is pixel suppression and why does it stabilize ROAS?
Pixel suppression prevents tracking tags from firing on bot sessions, so ad platforms receive zero positive reinforcement from invalid traffic. That forces the algorithm to bid only on high-intent human searchers. BotRefund does this for Google Tag, Meta Pixel, and TikTok Pixel, which stabilizes ROAS by keeping machine learning data clean.