Seatext library / BotRefund evidence

Why do my Meta ad results change for no reason even when I keep the same creative and audience?

The page says inconsistency in paid acquisition is often caused by bot traffic contamination and pixel poisoning, not by changes to creative or audience. Automated bots can trigger...

Built for advertisers who need clear, refund-ready traffic evidence.

The page says inconsistency in paid acquisition is often caused by bot traffic contamination and pixel poisoning, not by changes to creative or audience. Automated bots can trigger...

Frequently asked questions

Why do my Meta ad results change for no reason even when I keep the same creative and audience?

The page says inconsistency in paid acquisition is often caused by bot traffic contamination and pixel poisoning, not by changes to creative or audience. Automated bots can trigger your tracking pixel and make the ad algorithm buy more of the same bot inventory. BotRefund can suppress pixels on automated sessions so your campaign optimizes for human conversions.

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